It always made a lot of sense to me that it’s made for a small baby cow to grow into a huge full-grown cow. “Back in college, I read a book about how cow’s milk is made for baby cows. So both innovation in big companies, like how do you keep them innovating, but also how do you start your own company?” she explained.Īt the same time, Lefanowicz was on her own journey with food and health. It’s focused on innovation and entrepreneurship. After growing disenchanted with the male-dominated world of tech, she decided to go back to school to get her Master’s degree at the University of California San Diego. Lefanowicz’s background had been mostly in the tech start-up world. There’s so many reasons that ice cream should be a big thing here,” she said during a phone interview. It just seems like a San Diego-style thing. When I came back to San Diego, I couldn’t believe we didn’t have that here. And I could also have it on a waffle cone, which I hadn’t had in years. So I went to my first one, it’s called Sweet Ritual, out there and I was so excited that I could eat everything. And most of them have lots of gluten-free options also. NadaMoo! Dairy Free Ice Cream started there and there are all these all-vegan scoop shops. “Austin, Texas is like this mecca for vegan ice cream. When Lefanowicz visited her sister in Austin, a hub for vegan ice cream, she was excited to see all of the options available to those who don’t eat dairy, such as herself. So it was surprising to San Diego resident Libby Lefanowicz that there weren’t very many options available locally for vegan ice cream. San Diegans are known for living active, health-conscious lifestyles.
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